1. Give your opinion, why do retail companies issue a Store Brand? How are they able to overcome the various obstacles that must be faced in producing this Store Brand, starting from various factors of production, quality control, licensing, logistics, and others? With various things that need to be prepared and perhaps also associated with a large investment, isn’t it better for a retail company to focus on its core business, rather than entering the realm of producing its own brand? Explain!
2. What is meant by a Partnering Relationship? In your opinion, what can both parties do to minimize the occurrence of miscommunication or misinterpretation in implementing a program and the various implications that may occur for the implementation of the program? Explain!
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