ABC executives decided to attract the best knowledge workers it can in a strongly competitive and aggressive market to help employees. But a number of ABC employees have left and given up these fantastic benefits to go out on their own. For instance, Mr. Silva and two colleagues, came up with an idea on how to handle Web video in last month it was released to the market. They left ABC, to start their own company. When they left the company, ABC really wanted them to stay since they do all the hard for the company. So off they went, for the excitement of a start-up. If this were an isolated occurrence, it would be easy to write off. But it’s not. Other talented ABC employees have done the same thing.   ABC is doing a lot for its employees, but not enough to retain some talented employees. Using what you’ve learned from studying the various motivation theories, what does this situation tell you about employee motivation? If you were managing a team of ABC’s employees, how would you keep them motivated?

ABC executives decided to attract the best knowledge workers it can in a strongly competitive and aggressive market to help employees. But a number of ABC employees have left and given up these fantastic benefits to go out on their own. For instance, Mr. Silva and two colleagues, came up with an idea on how to handle Web video in last month it was released to the market. They left ABC, to start their own company. When they left the company, ABC really wanted them to stay since they do all the hard for the company. So off they went, for the excitement of a start-up.

If this were an isolated occurrence, it would be easy to write off. But it’s not. Other talented ABC employees have done the same thing.

 

  1. ABC is doing a lot for its employees, but not enough to retain some talented employees. Using what you’ve learned from studying the various motivation theories, what does this situation tell you about employee motivation?
  2. If you were managing a team of ABC’s employees, how would you keep them motivated?
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