An organization may be linked to a CEO, public figure,

An organization may be linked to a CEO, public figure, or celebrity brand endorser. When consumers hear about the individual, they automatically make a connection with the brand or organization and vice versa. This is advantageous when the “face of the company” is viewed positively. But when controversy strikes, that association can have a detrimental effect on the company and send it into crisis management. Select a spokesperson or leader of an organization that did or said something which reflected poorly on the entity. It may be a news story that you recall, or you may conduct internet searches for an incident.

I Choose Mark Zuckerberg so write about him!..

•Incident background

•Implication for the controversial figure

•How the company reacted after an initial internet search for a scenario, to research the situation and write a Paper. In academic writing it is necessary to use the third person vs. the first person. For more information, see Differences Between First and Third Person. This SLP will be written in the third person.

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