Before writing and submitting your lesson, you should have completed the Questionnaire and received my approval. Note: Before printing this lesson, review it. It’s one of the bigger ones of the semester and you may not find it relevant to print every page. Also, remember that we don’t have a textbook. This proposal lesson will walk you through the process of writing your proposal. Below you’ll find explanation, instructions, and examples for each component of the proposal

Proposal Lesson
Before writing and submitting your lesson, you should have completed the
Questionnaire and received my approval.
Note: Before printing this lesson, review it. It’s one of the bigger ones of the semester
and you may not find it relevant to print every page. Also, remember that we don’t have
a textbook.
This proposal lesson will walk you through the process of writing your proposal. Below
you’ll find explanation, instructions, and examples for each component of the proposal:
● General Information
● Audience & Memo format
● Introduction
● Definition of the Problem/Definition of the Situation
● Objectives
● Proposed Table of Contents
● Timeline
● Qualifications
● Personnel
● Facilities and Equipment
● Budget
● Conclusion
● Websites
The information in Times New Roman is from a student example. Your proposal should
mirror the student sample by having the same headings and answering the same
questions.
At the end of this lesson, you’ll find two student sample proposals: one is the intact
version used within the lesson, and the other is from another student.

General Information
Remember that you are selling your project and your ability to create it, so be
persuasive throughout your document.
● Use active, specific verbs.

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ENGL2311
Technical & Business Writing
Instructor: Jason Bleistein

● Create a persona of a competent writer, organizer, and layout artist.
● The appearance, correctness, and positive tone of this document are major
selling points.
● A major component will be to thoroughly analyze your audience. Who is reading
the proposal? Who will either accept or reject the proposal? How can you best
persuade this person? What does this person want for the company or
organization?
● Make use of accessibility cues such as headings, bold print, and white space.
Your readers will be scanning your document to find specific sections, so
facilitate them.

Audience & Memo Format
An internal proposal’s audience is personnel within the writer’s company or
organization. It is written in memo format.
If you are writing the project for your workplace, then write the proposal to your
immediate supervisor. Keep that person in mind while writing the proposal, aiming for
the arguments and examples that will prove your arguments.
When writing for this on-the-job audience, don’t worry if you use words, acronyms,
jargon, etc., that I may not understand. While I am the instructor, I am not your intended
audience. Write the document as you would for your supervisor. If I have questions, I’ll
ask. After all, why should you be restricted or dinged on your grade for following through
with the lesson on audience?
If this is not a workplace document, then write the proposal to me. As the audience,
however, I will not be the “English class instructor.” Instead, I will be the person who
decides whether or not your project should be submitted to an appropriate business,
organization, group, or individual.
Remember to use “you” correctly. If you are writing a sentence such as, “I want you to
understand the need for the project,” and the “you” to whom you are referring is listed
as the “TO:” person on your memo, then that is the correct use of “you.” However, if you
write a sentence such as, “When you bathe your dog, you may ruin some towels,” then
“you” isn’t used correctly. “People in general” is what is meant, so “you” is inappropriate.
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ENGL2311
Technical & Business Writing
Instructor: Jason Bleistein

Remember to use the standard headings for the proposal—see the headings included
in the sample proposals. Also, make them left-hanging headings to assist your readers
and to add page variety. You may make the headings bold and slightly larger; if you use
color, do so conservatively. People don’t read proposals to be wowed by the layout.
Proposals are definitely a case in which document design should be primarily
utilitarian—keep it simple and straightforward.
Here is an example of appropriate formatting:
M E M O R A N D U M
To: Jason Bleistein
From: Joe Bagadonuts
Date: March 10, 2013
Subject: Proposal to write a Notice Publishing Guide

Summary or Introduction
Summarize your proposal (not your project). Summarize the overall problem in the
company that you believe exists. Explain to the reader that you propose to write a
manual, guide, report, etc., for them.
Note: Usually a manual is a document containing specific instructions that must be
followed exactly, such as cloning a cat or completing motorcycle maintenance. A guide
is usually a document containing generalized instructions, such as planning a 1940’s
era wedding in Tarrant County.
In this section, also summarize the proposed solution and give adequate background
information.
You may also want to include the completion date and the budget total.
Introduction
I propose to write a manual of procedures that explains to editors/writers in the Public
Affairs Department how to write, edit, and coordinate the distribution of Notices. This

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ENGL2311
Technical & Business Writing
Instructor: Jason Bleistein

manual will facilitate any employee who needs to complete these tasks, and it will
prevent costly errors and promote customer satisfaction.

Definition of the Problem/ Definition of the Situation
In a paragraph, brief or extended, give an overview or introduction of the problem, need,
or goal you are addressing in your project. Some options may be “Is the company losing
money?” “Is the turnover rate of employees too high?” “Does mass confusion reign
when the telephone rings?”
Definition of the Problem:
A manual of procedures would solve the following problems:
Name at least three of the problems that exist because your manual has not been
written. Make them specific and distinct. Put these problems in a bulleted list. Make the
items in this list sound negative. For example, a problem labeled “losing money” is
distinctly negative. A problem labeled “money” is neutral and won’t be read as a
problem.
Remember to use parallel grammatical structure (each item in the list begins with the
same part of speech–all “-ing” verbs, all nouns, all adjectives, etc.). Here is a sample
Definition of the Problem section, with the new information in red:
Definition of the Problem:
A manual of procedures would solve the following problems:
● Late distribution of notices
● Dissatisfied internal and external customers
● Heavy workload after returning from vacation or sick leave

Now, explain how each is a problem in individual, thorough, example-filled paragraphs.
This section is paramount to persuading your reader that your project is needed. Each
paragraph needs to be at least 75 words. You need to include clear, specific, detailed
examples to prove your

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How Our Website Works

1. FILL IN OUR SIMPLE ORDER FORM

It has never been easier to place your order. Fill in the initial requirements in the small order form located on the home page and press “continue” button to proceed to the main order form or press “order” button in the header menu. Starting from there let our system intuitively guide you through all steps of ordering process.

2. PROCEED WITH THE PAYMENT

All your payments are processed securely through PayPal. This enables us to guarantee a 100% security of your funds and process payments swiftly.

3. WRITER ASSIGNMENT

Next, we match up your order details with the most qualified freelance writer in your field.

4. WRITING PROCESS

Once we have found the most suitable writer for your assignment, they start working on a masterpiece just for you!

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Once finished, your final paper will be available for download through your personal dashboard. You will also receive an email notification with a copy of your paper attached to it. Sometimes, the writer may leave a note for you about the order in case there is any additional information that they need to give you.

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