Product placement is a form of advertising in which a company’s products and name are intentionally positioned in motion pictures, television programs, radio broadcasts, and the like. Product placement can take many forms: verbal mentions in dialogue, actual use by a character, or visual displays (for instance a company logo on a vehicle or billboard).
Develop a theoretical framework on this issue, based on a review of the current literature. This framework should include:
- A specification and definition of an appropriate dependent variable;
- A conceptual model that describes the relationships between the dependent variable, at least one independent variable, and either a moderating or a mediating variable;
- A theory on why you would expect these relationships to exist;
- An appropriate number of testable hypotheses.