What do you like about this executive summary? What do you dislike?
Hyper Wear was founded in 2008 to participate in the functional fitness market, along with such recognized brands as CrossFit and Zumba. The company first designed a men’s weight vest called a Hyper Vest®, followed by the SandBell® and SteelBell®, which were designed to be used as free weights. In 2011, the firm raised money from outside investors and hired Denver Fredenburg as its CEO. By 2012, sales were approximately $1 million, and the firm needed more money to fund its growth. Fredenburg has written a business plan to be used in raising the needed money. The Hyper Wear, Inc., Executive Summary is presented on the text’s website, which can be accessed by going to www.cengagebrain.com and selecting the Longenecker text.