Company X is a leader in the statistical software industry.

Company X is a leader in the statistical software industry. They have only one product. Their current sales are $12 million, and are expected to remain the same. They are considering launching a new product with the same riskiness level as the first. They have already spent $1 million to hire a consulting firm to perform a detailed business analysis. Company X found out the following from this. Launching the new product will require them to pay $1.2 million in royalty fees each year for the next 3 years. Royalty fees not included in COGS or SG&A. They expect revenue from the new product to be $9.6 million each year for the next 3 years. Production and sales of the new product will end after that. The production cost (including COGS and SG&A) of the new product is expected to be 25% of sales, where the production cost (including COGS and SG&A) of the original product is 20% of sales. Introducing the new product will reduce the sales of the old product by 25% in each of the next 3 years. To produce the

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