Imagine you are the newly appointed CEO of a

Imagine you are the newly appointed CEO of a semi-professional Soccer team located in the United States of America. Your Board of Directors has asked you for a 3 page executive summary of your master plan for Year 1. Using the background information on the organization from Page 2 of this document, write a one page summary for each of the parts shown below. Upon submission, your Board of Directors is expecting a clean and concise 3 page document outlining your Year 1 master plan for the organization. Each part should be 1 full page- single spaced and address the following questions:

Part 1- What does your typical off-season day workload look like? What type of daily interaction do you plan to have with your Top Level Managers as well as the Coaches and Players during the season? What type of daily interaction do you plan to have with your Top Level Managers as well as the Coaches and Players during the off-season?

Background Information of the Organization

The Phoenix Turtles

Location- Phoenix Arizona

Team Mascot- Turtles

Years in Existence- 15

Accounting Period for Year 1- January 1st 2022 to December 31st 2022

City Population- 1.63 Million

Surrounding Metro Area Population (including city population)- 4.95 Million

Stadium Capacity- 35,000

Leagues Hard Salary Cap for Coaches and Players- $9,000,000

Competitors Average Usage of Leagues Hard Salary Cap- 100%

Concession Pricing & Quality Satisfaction Rate- 52%

Stadium Owner- A local real estate company that also rents the stadium out for concerts, garden shows, etc.

Last 5 Years Historical Data Averages

Attendance Per Home Game

18,000

Number of Home Games Per Year

15

Individual Ticket Price for Home Games

$45

Price of a Hot Dog at Concession Stands

$5

Price of a Soft Drink at Concession Stands

$4

Last 5 Years Historical Revenue Data Averages (Shown as a Percentage of Overall Revenue)

Ticket Sales From Home Games

75%

Local Media Revenue

10%

Concession Sales

10%

Parking Revenue

4%

Sponsorship Revenue

1%

Last 5 Years Historical Expense Data Averages (Shown as a Percentage of Overall Revenue)

Salaries for Coaches and Players

45%

Stadium Rental Fees

20%

Payroll Tax & Benefits for All Employees

10%

Salaries for Administration

10%

Marketing & Advertising

7%

Insurance

3%

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