Introduction and Situation Overview (HEALTHCARE PROFESSIONALS PLEASE)

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Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study.

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

THEN

Post a 260- to 350-word response ON SEPERATE SHEET OF PAPER to the following questions  

  • What marketing challenges would      ensue should a major health care provider drop a service that is socially      popular but economically unprofitable?
  • What marketing plan could be      taken to minimize negative perception by the community

Cite at least 1 peer-reviewed, scholarly, or similar references.

Format your citations according to APA guidelines.

You can place answer after the references I will copy it to a separate sheet myself. Please make sure word count is reached before answering the question

   

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