Lee is the owner of Lee’s Pizzeria Restaurant, which is located in the city closest to where you live Richmond, Virginia U.S.A. Lee has now hired you to design the basic components of a marketing strategy for his business.

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 Instructions
MT219-1: Summarize the basic components of a marketing strategy.

Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Introduction: Examine the four marketing strategies and read about the importance of doing viable marketing research before you begin planning strategy. Based on what you learn, you will begin this Assessment by examining the mission statement and then move on to address the situation analysis based on where you live. You will first address the background marketing research based on the business type.

Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Scenario: Lee is the owner of Lee’s Pizzeria Restaurant, which is located in the city closest to where you live Richmond, Virginia U.S.A. Lee has now hired you to design the basic components of a marketing strategy for his business.

Checklist: Summarize a marketing strategy for Lee’s business, addressing each part.

Part 1 Mission:
Redefine Lee’s mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.”
* Write a marketing-oriented mission statement for Lee’s business.

Part 2 Situation Analysis:
Organization Strengths and Weaknesses:
* Describe methods that Lee could use to identify his internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization’s strengths and weaknesses. Explain your response.
Environmental Scan:
* Who are the direct and indirect competitors for Lee’s business located in your area?
* Using sources like the U. S. Census Bureau (go to “Browse by Topic”), describe the demographics affecting Lee’s business in your area.
* How is technology being utilized in the industry assigned that might have a positive or negative impact on Lee’s business?
* Identify Lee’s competitive advantage against his direct and non-direct competitors in the city nearest to where you live.
* Finally, define the term sustainable competitive advantage and explain what advice you would give to Lee in his quest to build a sustainable competitive advantage.

Part 3: Marketing Objectives
* Set marketing plan objectives for Lee’s business (see page 25 of your text). ****(Posted screenshot of page 25 for reference)
* Identify at least two S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant to the mission, and Time-bounded).

Part 4: Marketing Strategy
* Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for his product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
* Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase his sales? Explain.
* Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.

   Part 5: Implementation
* Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.

    Part 6: Evaluation
* Using the concepts from the text, describe how you will evaluate your marketing strategy.

Respond in a minimum total of 3 pages: 1½ pages (350 words) for Parts 1–3 and 1½ pages (350 words) for Parts 4–6 in a Microsoft® Word® document with additional title and reference pages using the current APA format and citation style. Your paper should include headings, an introduction, and a conclusion.

Access the MT219M1_Assessment rubric.  

Minimum Submission Requirements
* Your Assessment response should be the required number of pages as specified, in a Microsoft Word document, with an additional title page and reference page using APA format.
* Respond to all of the checklist items in a thorough and highly organized, logical, and focused manner using Standard English and demonstrate exceptional content, organization, style, and grammar, and mechanics.
* Your Assessment response should comply with all instructions provided.
* Your paper should provide a clearly established and sustained viewpoint and purpose.
* Your writing should be well ordered, logical and unified, as well as original and insightful.
* Be sure to cite both in-text and reference list citations where appropriate and reference all sources using proper APA citation style.

Reference
U.S. Labor Department. (2018). Bureau of the census. Retrieved from https://www.census.gov/

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1. FILL IN OUR SIMPLE ORDER FORM

It has never been easier to place your order. Fill in the initial requirements in the small order form located on the home page and press “continue” button to proceed to the main order form or press “order” button in the header menu. Starting from there let our system intuitively guide you through all steps of ordering process.

2. PROCEED WITH THE PAYMENT

All your payments are processed securely through PayPal. This enables us to guarantee a 100% security of your funds and process payments swiftly.

3. WRITER ASSIGNMENT

Next, we match up your order details with the most qualified freelance writer in your field.

4. WRITING PROCESS

Once we have found the most suitable writer for your assignment, they start working on a masterpiece just for you!

5. DELIVERY

Once finished, your final paper will be available for download through your personal dashboard. You will also receive an email notification with a copy of your paper attached to it. Sometimes, the writer may leave a note for you about the order in case there is any additional information that they need to give you.

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