On March 15, Jeff Blake, Kimland Media’s sales  director, stopped by Sami

On March 15, Jeff Blake, Kimland Media’s sales  director, stopped by Sami Landon’s cubicle. “Sami, I’ve been reviewing your accounts, and they aren’t  generating as much revenue as we had hoped. If you want to achieve your quota for the quarter, you’re  going to have to bump it up a bit.”

Sami thought for a few minutes about how she might increase her revenue pool. She could sign  some new customers, but she didn’t have any strong leads, and developing the ones she had would  take too much time. She couldn’t create new banner ads for her current customers. Then it dawned on  her: She could increase her variable revenue through increased click-through counts on her existing  banner ads.

Sami got on the phone and called her friends and family members. “I need a small favor. Would  you go to www.tearosegarden.com and look for the Bohlander ad? Then just click through the ad as  many times as you can.”

Required

a. Was it ethical for Sami to enlist the help of friends and family to drive up the number of clickthroughs to Bohlander’s website? Why or why not?

b. Would your answer to part (a) change if Sami’s friends and family members actually made a purchase from Bohlander? Why or why not?

c. What impact did Sami’s actions have on Bohlander Botanicals?

How Our Website Works

1. FILL IN OUR SIMPLE ORDER FORM

It has never been easier to place your order. Fill in the initial requirements in the small order form located on the home page and press “continue” button to proceed to the main order form or press “order” button in the header menu. Starting from there let our system intuitively guide you through all steps of ordering process.

2. PROCEED WITH THE PAYMENT

All your payments are processed securely through PayPal. This enables us to guarantee a 100% security of your funds and process payments swiftly.

3. WRITER ASSIGNMENT

Next, we match up your order details with the most qualified freelance writer in your field.

4. WRITING PROCESS

Once we have found the most suitable writer for your assignment, they start working on a masterpiece just for you!

5. DELIVERY

Once finished, your final paper will be available for download through your personal dashboard. You will also receive an email notification with a copy of your paper attached to it. Sometimes, the writer may leave a note for you about the order in case there is any additional information that they need to give you.

Leave a Reply

Your email address will not be published.