Question 1 of 205.0 PointsWhich institution caters to both final and organizational consumers?A. Ret

Question 1 of 205.0 PointsWhich institution caters to both final and organizational consumers?A. Retail cooperativeB. Factory outletC. Flea marketD. Membership clubQuestion 2 of 205.0 PointsPayPal has become successful among consumers due to concerns with:A. credit-card fraud.B. unsolicited emails.C. download time.D. graphics quality.Question 3 of 205.0 PointsWhich aspect of a direct marketing strategy involves the merging and purging of client names?A. Business definitionB. Customer responseC. Order fulfillmentD. Database maintenanceQuestion 4 of 205.0 PointsThe system to process a direct marketing order is referred to as:A. outsourcing.B. logistics.C. inventory management.D. order fulfillment.Question 5 of 205.0 PointsA disadvantage of a leased department to the leased department operator is the:A. restriction on goods/services carried.B. high promotional expense.C. poor cash flow due to centralized checkouts.D. creation of a one-stop shopping environment.Question 6 of 205.0 PointsFulfillment/reliability in terms of the web relates to:A. ease of navigating a website. B. download time for graphics products.C. number of clicks to purchase an item.D. accurate, timely delivery.Question 7 of 205.0 PointsA customer orders products by mail, phone, or fax in:A. services retailing.B. direct marketing.C. direct selling.D. retail catalog showrooms.Question 8 of 205.0 PointsA special type of combination store that integrates an economy supermarket with a discountdepartment store is a:A. convenience store.B. supercenter.C. box (limited-line) store.D. warehouse store.Question 9 of 205.0 PointsA major disadvantage to the use of a blind mailing is the:A. high mailing-list cost.B. low response rate.C. high paper costs per unit.D. inability to purchase an appropriate list.Question 10 of 205.0 PointsA narrow but deep product assortment characterizes:A. department stores.B. specialty stores.C. variety stores.D. retail catalog showrooms.Question 11 of 205.0 PointsWhich types of consumers are most likely to respond to a direct marketer?A. Regulars and nonregularsB. Regulars and new trailsC. Regulars and new contactsD. Buyers and users Question 12 of 205.0 PointsThe use of franchising and the designation of suggested retail selling prices are channel controlstrategies of:A. consumer cooperatives.B. wholesalers.C. retailers.D. manufacturers.Question 13 of 205.0 PointsWhich vertical marketing system allows a firm to appeal to different customers through differentwholesale and retail distribution forms?A. Dual vertical marketing systemB. Independent vertical marketing systemC. Partially integrated vertical marketing systemD. Fully integrated vertical marketing systemQuestion 14 of 205.0 PointsA freestanding, interactive electronic computer terminal that displays products and relatedinformation on a video screen is a(n):A. infomercial.B. web browser.C. video kiosk.D. point-of-sale terminal.Question 15 of 205.0 PointsFair practice laws are designed to prevent a franchisor from:A. enforcing a tying agreement.B. terminating, canceling, or failing to renew a franchise without sufficient cause.C. incorrectly reporting franchise profits and investments.D. selling additional franchises in a protected territory.Question 16 of 205.0 PointsThe use of direct marketing by a store-based retailer demonstrates:A. multichannel retailing.B. scrambled merchandising.C. the wheel of retailing.D. rationalized retailing.Question 17 of 20 5.0 PointsThe use of prototype stores, standardized product lines, and cooperative advertisingcharacterizes:A. retail cooperatives.B. business format franchising.C. product/trademark franchising.D. vertical marketing systems.Question 18 of 205.0 PointsThe first step in enacting a direct marketing strategy is to:A. define one’s business.B. select media.C. generate customers.D. arrange order fulfillmentQuestion 19 of 205.0 PointsThe growth of consumer cooperatives has been limited due to:A. fair practice legislation.B. required consumer/member initiative and drive.C. competitive actions by full-service retailers.D. wholesaler use of full-time forcing.Question 20 of 205.0 PointsThe food-oriented retailer with the highest percent of fill-in sales is the:A. convenience store.B. conventional supermarket.C. combination store.D. food-based superstore.