Question 2.2. The study of why consumers do what they do is known as? (7.1) (Points : 1)EthnographyS

Question 2.2. The study of why consumers do what they do is known as? (7.1) (Points : 1)EthnographySystems engineeringPsychoanalysisConsumer BehaviorSegmentationQuestion 3.3. Apple hires a researcher to monitor how students use iPads in the classroom over the course of an entire week. This is an example of what type of research (8.2): (Points : 1)Copy testingFocus groupEye trackingEthnographyData miningQuestion 4.4. Grouping customers on the basis of their purchase histories is an example of what type of segmentation? (7.3) (Points : 1)PsychographicGeographicGeodemographicDemographicBehavioralQuestion 5.5. Which of the following is NOT a likely outcome of Spiffy Spiff Car Wash’s implementation of a CRM system? (7.4) (Points : 1)More mass marketingEnhanced sales reporting and predictive modelingNew segmentation strategiesTrigger marketing tacticsMore targeted mailingsQuestion 6.6. Which of the following is NOT considered a sociocultural influence on consumer purchasing? (7.1) (Points : 1)FamilyThe marketing mixSocial classThe economyLife stageQuestion 7.7. Which of the following represents a MICRO-environment influence for Power to the People Gym? (8.1)? (Points : 1)The CEO’s desire to see brand advertised on TVThe economyThe time of yearFederal subsidies for gym membershipsRising awareness of exercise importanceQuestion 8.8. Which of the following is NOT a characteristic of an attractive target segment? (7.3) (Points : 1)Well-served by competitorsSufficient scaleGood fit with brand image/positionLikely to growCan be served profitablyQuestion 9.9. Office Giant’s environmental scanning efforts would NOT include which of the following (8.1)? (Points : 1)Interviewing its former customersGathering competitive intelligenceMonitoring social media conversationsROI evaluation of marketing effortsIdentifying office technology trendsQuestion 10.10. Which of the following is NOT a stage in the purchase decision process? (7.1) (Points : 1)Alternative evaluationPostpurchase behaviorInformation searchNeed recognitionAnalysis of motivations