QUESTION 2An ad by the sandwich chain Quiznos shows a picture of their much bigger sandwich next to

QUESTION 2An ad by the sandwich chain Quiznos shows a picture of their much bigger sandwich next to a similarly priced, smaller Subway sandwich. This best exemplifies:Pioneering advertisingInstitutional advertisingCompetitive advertisingComparative advertisingQUESTION 3This reflects the tendency for the first ad you see to be remembered better or more easily than those presented later in the series of ads.Halo effectPrimacy effectVicarious learning effectRecency effectQUESTION 5If one’s reference price for a year of college tuition is $9,000, then a college charging a significantly higher rate of $35,000 per year for tuition is best described as using a:Status quo pricing strategySkimming pricing strategyPenetration pricing strategyLondon Gentleman / Blackbeard’s Delight pricing strategyQUESTION 6One of the advantages of using status quo pricing is that it:Sends a message that our product is similar to the competitionIs based on actual costs of manufacturingHelps maintain a company’s differential advantage over the competitionRelies on return on investment of sales to determine pricing levels